Microsoft: Going Local Globally

Cloud services push leads software giant to accept local payment types in Brazil for the first time.

Microsoft’s software products have long been available to customers globally through third parties. But cloud computing is changing the sales paradigm and prompting the company to explore setting up shop locally in emerging economies—first stop, Brazil.

“This will be the first time we’ll accept local payment types in the country,” says Gretchen Kurth, treasury chief of staff at Microsoft.

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