Companies looking to develop a closer relationship with their investors now have a new tool—the smart phone app.
A typical app offers a company’s stock information, news releases and SEC filings, plus any additional information it would like to provide to its investors.
Companies interested in this approach can use apps from vendors such as KCSA Strategic Communications in New York. Its IR App offers companies a full content management system into which investor relations managers can upload investor presentations, corporate videos, marketing materials, and more. The next release, due out in May, will give companies the ability to send users alerts about announcements.
In addition, these apps are very easy to use. According to KCSA CEO Jeff Corbin, users download the app from the app store, click on its icon, and they’re in—no configuration required.