Wal-Mart Stores Inc. workers demanding better pay and benefits vow to mount 1,000 protests online and outside stores up to and including Black Friday. The strategy risks showing the company’s strength not vulnerability.
To work, the approach will require protest leaders to turn out significant numbers of strikers and persuade deal-chasing shoppers to go elsewhere. Similar protests in recent weeks have had little perceptible impact on the world’s largest retailer.
The protesters are demanding more predictable schedules, less expensive health-care plans and minimum hourly pay of $13 with the option of working full-time. The average hourly full-time wage at Wal-Mart is $12.57, Kory Lundberg, a company spokesman, said in an e-mail.