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Ever since the financial crisis heightened companies’ awareness of the importance of cash flow management, treasury activities—and treasury managers—have been inhabiting larger roles in many organizations. “The focus on cash escalated during the crisis; everyone was fairly tied up with that particular topic,” says Sherri Liao, practice leader for the enterprise performance management and business intelligence executive advisory program at The Hackett Group. “Cash is still something that companies are looking at, especially organizations that have tighter payment cycles. Also, we’re finding that companies making larger capital investments are being pressed to show how they’re going to make those cash outlays and returns on those investments because there’s a heightened sensitivity around risk now.”

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