GOLD AWARD WINNER
McDonald's Corp.
With McDonald's Corp. facing a series of operating difficulties to overcome in 2002, including market concerns over the effectiveness of its business model, it was left to a small team within the treasury department to reinvigorate the company's relationship with its several thousand U.S.-based franchisees and the banks that lend to them. In many ways, the McDonald's franchisees are the heart and soul of the company. So any trouble in securing financing on a broad scale for these operations could have a dire impact on the corporation.
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