From the June 2009 issue of Treasury & Risk magazine

Trading on Challenges

Incoming CFO Adena Friedman began her career at Nasdaq in 1993, long before it went public, officially became an exchange and expanded to several continents.

When Adena Friedman takes up the role of CFO of Nasdaq OMX Group Inc. in July, she'll face many challenges in overseeing the finances of the world's largest exchange by value traded. Among them: the global recession, increased competition and uncertainty about new regulation. Challenges can be opportunities, says the 39-year-old, who's now executive vice president of corporate strategy and global data products.

She sees the market's demutualization in 2005, intense competition in the trading space and the acquisition of Nordic and Baltic exchange operator and technology provider OMX AB last year as important milestones during her tenure. Emerging from the shadow of the National Association of Securities Dealers, which founded Nasdaq (NASD Automated Quotations) in 1971, was key.


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