From the December-January 2011 issue of Treasury & Risk magazine

Meager Cash Returns Prompt More Investing in Prime Funds

Corporate treasuries are increasingly investing their mountains of cash in prime money market funds, in a sign that the extreme caution that characterized companies' short-term investing in the wake of the financial crisis is giving way to a renewed search for higher yields.

In a recent survey of finance executives at more than 60 U.S. companies conducted by Treasury Curve, a platform for institutional money market investing, 69% say that in 2010, they put cash into prime funds, which invest in short-term corporate securities. Even if prime funds are rated Triple-A, they're viewed as riskier than government-backed securities. In 2009, the first year of Treasury Curve's survey, just 49% invested in prime funds.


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