SAP Pushes Easy-to-Use Software

ERP maker opens ‘Innovation Center,’ aims to improve user interaction.

SAP AG’s founder Hasso Plattner said the largest business-software maker’s programs remain too cumbersome to impress a generation of users weaned on slick apps made by Google Inc. and Facebook Inc.

To help attract the talent SAP needs to keep pace with users’ expectations, Plattner today opened a development center outside Berlin to incubate technology and foster young programmers. The “Innovation Center” sits on a Potsdam lakeside 9 kilometers (5.6 miles) from the research institute that bears the SAP chairman’s name.

Late Cloud

“SAP is thinking more optimistically about growth of its core than we are,” Rick Sherlund, a Nomura Securities analyst who recommends buying SAP shares, said in a Feb. 4 note. “SAP is late to the cloud.”

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