A megatrend is not a prediction but a certainty, an event with global ramifications that is already unfolding and affecting people. And although the more massive of these megatrends can be intimidating, they present more opportunities for creative thinkers who can rise to the challenge of solving them.
Learning to surf the wave of megatrends was the topic of "Trailblazing: Frontiers of the Future," a presentation at the IICF Women in Insurance Regional Forum, held last week in Chicago. The event was part of IICF's four-city (Chicago, Los Angeles, New York and Dallas) event, designed to accommodate more attendees than last year's inaugural event in Manhattan.
Accelerating urbanization. As part of changing demographics, more people around the world are moving to urban areas. In 2008, 50% of the planet’s population lived in cities. This number will swell to more than 72% by 2050, in a migration that Ryan calls “the biggest drama this world has ever seen.”