In an effort to attract and retain women, many employers are taking a closer look at offering female-specific benefits. According to a study by Kenan Institute of Private Enterprise, these benefits include increases to maternity leave, child care services, and access to and coverage of fertility and family-planning services.
Some of these historically uncommon benefits are now becoming more mainstream. According to Kenan, 40 percent of large employers now cover the cost of in vitro fertilization, and generous maternity leave benefits are effective at attracting and retaining female employees.
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