What’s in a Trading Moniker?

Zillow applies to be first to trade under one letter on Nasdaq.

Zillow Inc. wants to end the New York Stock Exchange’s monopoly on companies trading under a single letter.

Zillow, a real-estate website that filed last month to raise as much as $51.8 million by going public, disclosed this week that it applied for a Nasdaq Stock Market listing under the ticker Z. Assuming the application is approved, Zillow would be the first Nasdaq stock with a one-letter symbol.

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