Ford Revs Up in South Africa

Expanding its production in Pretoria, the car company views Africa as a future engine for global growth.

South Africa’s stable financial system, export-friendly regulations and the likelihood of its participation in a continent-wide free trade agreement are driving Ford Motor to ramp up production there with an eye toward expanding growth in the rest of Africa.

Jeffery Nemeth, president and CEO of Ford Motor Co. of South Africa since the start of 2010, says China is the world’s economic powerhouse today and India is probably next in line. But Africa is rich in commodities, including oil, and holds 60% of the world’s uncultivated arable land, Nemeth says. “In the future, Africa is the next logical global growth engine.”

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