Insuring Financial Stability

Prudential’s Yanela Frias steps up to a new challenge after helping the company through the crisis.

Yanela Frias has a right to feel confident about her new post as vice president of finance for the Individual Life Insurance division of Prudential Financial. After all, her last promotion, in the summer of 2008, was to the post of assistant treasurer for the same division, where her responsibility for capital, liquidity and borrowing placed her right at the epicenter of the financial crisis for her company.

“There was a lot of pressure on myself and my team,” Frias recalls. “Those were very uncertain times. I had to make the right recommendations to senior management to get through the crisis and have the company come out stronger, as we did.”

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