Social media and brand risk management (Altimeter)

Study shows need to prepare for brand bashing through social media

Altimeter published a study that surveyed companies on how they see social media. Most believe it can cause significant damage to the brand unless handled correctly. The study, Guarding The Social Gates: The Imperative For Social Media Risk Management, demonstrates that despite this fear, most companies don't train employees on social media policy, and only 43% have a full time employee monitoring social media risk. Altimeter found companies must assess the problem early and suggested these steps:

1) Identifying social media risks;


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