Social Networks Pose Risk to Brands (SNID)

Facebook is seen as the biggest risk, survey shows.

The three biggest social networks—Facebook, Twitter and YouTube—pose the biggest risks to companies’ brands, according to a survey of corporate executives including lawyers, social media managers and compliance officers surveyed by Altimeter Group, reports Social Networks Influence Design. Thirty-five percent of the executives cited Facebook as a significant risk, 25% said the same of Twitter, and 15% cited YouTube and other sites for sharing videos.

The executives’ biggest concern was damage to the brand’s reputation, which was cited by 66%, while 32% of executives said they saw the release of confidential information as a significant or critical risk.

 

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