Realizing the Value in Big Data (HBR Blog Network)

Companies get the best results when they use Big Data to reach their goals.

Companies’ ability to access huge amounts of information about their customers via Big Data doesn’t necessarily lead to better results, according to a HBR blog posting by Michael Schrage, a fellow at MIT Sloan School’s Center for Digital Business. Schrage argues that IT departments that embrace sophisticated analytics as an end in themselves will be disappointed. The correct approach involves leveraging Big Data to achieve a business target and create value.

 

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