Twitter CFO’s Goal: Avoiding Facebook IPO Fate

Rowghani’s broad remit includes partnerships and business development.

Ali Rowghani got a voice mail on his mobile phone from Steve Jobs on a Saturday in early 2010. The Apple Inc. co-founder wanted to keep Rowghani, then chief financial officer at Walt Disney Co.’s Pixar, from leaving to become finance chief at Twitter Inc.

Jobs, who also led Pixar before selling it to Disney, made several calls, as did Disney Chief Executive Officer Bob Iger, said a person with knowledge of the matter who asked not to be identified because the interchange was private. Rowghani left anyway.

IPO Scrutiny

“Like Facebook, Twitter will be a very high-profile consumer IPO and will be scrutinized even more closely as a result of Facebook’s missteps,” said Lise Buyer, principal at Class V Group in Portola Valley, California. “The CFO is the member of the management team who is most deeply involved in the process from start to finish.”

Pixar Penny-Pincher

“Here, we give a lot of credibility if the leaders roll up their sleeves and dive in and do real work, it just means they know what’s going on,” Catmull said.

Persian Feast

“He’s just unendingly friendly and upbeat and cheerful,” Fischer said. “He’s just a humble and down-to-earth guy.”

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