Innovating the CFO

Can innovation and corporate organization thrive together? Well, apparently not easily, according to a new study by the Boston Consulting Group (BCG) of 1,000 senior executives at midsize to large companies.

While the majority of companies are committed to cultivating new ideas, about half of the survey admitted that their companies are lacking when it comes to identifying, establishing and sticking to evaluation metrics for innovation projects. "Innovation is not synonymous with creativity," says the study's co-author James Andrew, who heads up BCG's Global Innovation Practice. "Innovation is a process that generates a payback."

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