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Issuing debt can be a daunting and time-consuming effort, especially for CFOs at small or midsize companies that go to market infrequently. David Pritchard and Jonathan Cunningham, founders of Aequitas Advisors in Stamford, Conn., argue that while CFOS at large public companies with well-staffed finance departments might handle such tasks on their own, a CFO at a company with fewer resources or less experience in this arena should consider working with an independent capital markets advisory firm. 

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