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In the weeks following the Sept. 11 terrorist attack on the World Trade Center and the Pentagon–that is, after the initial shock wore off–there was a widespread expectation that companies like Schlumberger Sema, which provides back-up operations and business continuity office space for financial companies, should be besieged with new business. After all, as of 9/11, only some 20% of financial institutions even had continuity plans in place.

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