Many large and successful companies nowadays offer same-sex partner health benefits and other policies friendly to lesbian, gay, bisexual and transgender (LGBT) employees. And some are going the extra mile—not only seeking more fulfilled and productive workers but also trying to cater to increasingly visible and influential households. LGBT consumers represent a whopping $769 billion in buying power this year, up from $743 billion in 2009, according to Witeck-Combs Communi-cations, a marketing firm specializing in gay and lesbian consumers, and

"Buying power is one measure by which we understand the total contribution of the gay community," says Bob Witeck, CEO of Witeck-Combs. "They're also shareholders, executives, labor organizers and families that exist throughout every aspect of our economy, and companies take them into account for all these roles they play, including leadership or management potential."

In 2002, only 13% of companies ranked by the Human Rights Campaign (HRC) achieved a Best Place to Work for LGBT Equality score of 100%. Today, more than 55% of the 616 companies HRC rates boast a perfect score.

Complete your profile to continue reading and get FREE access to Treasury & Risk, part of your ALM digital membership.

  • Critical Treasury & Risk information including in-depth analysis of treasury and finance best practices, case studies with corporate innovators, informative newsletters, educational webcasts and videos, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.