These are tough times at Aetna Inc., and DavidKelso knows it. As the recently named executive vice president ofadministration, a lot of the job of rebuilding a health insurance giant that hassagged under its own weight is falling on Kelso’s shoulders a fact that is notescaping anyone’s notice.My priority is a broader view of the business: to pay attention to whatbusinesses we’re in, which units we should be funding heavily and which weshould be paying less attention to, says Kelso, 49, who joined the Hartford,Conn.-based, $26.8 billion company last month. It’s also to devisebrand-new models that allow us to excel in the marketplace.

Changing a Culture

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