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Chief Corporate Frustration

Hammered by the recession and the realization it's easier said than done, enterprise risk management has lost some of its allure

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Ford Motor Co. lost more than $5.45 billion in 2001, its first time since 1992. The automaker also ousted its CEO late last year. And finally, its erstwhile solid and dynamic image has been tarnished by the controversy over the stabil-

ity of its sport-utility vehicle, the Explorer, and the ongoing recall of the Firestone tires with which Ford used to equip the SUV.

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