Ford Motor Co. lost more than $5.45 billion in 2001, its first time since 1992. The automaker also ousted its CEO late last year. And finally, its erstwhile solid and dynamic image has been tarnished by the controversy over the stabil-

ity of its sport-utility vehicle, the Explorer, and the ongoing recall of the Firestone tires with which Ford used to equip the SUV.

But it's not Freeman Wood's fault. Sure, he has been the chief risk officer (CRO) and the director of the global risk management team at the Dearborn, Mich.-based auto giant for the past two years, heading up its enterprise risk management strategy. But enterprise risk management (ERM) is a delicate souffl?–you can't take it out of the oven before it's done, and you can't speak too loudly about it until then, either.

Continue Reading for Free

Register and gain access to:

  • Thought leadership on regulatory changes, economic trends, corporate success stories, and tactical solutions for treasurers, CFOs, risk managers, controllers, and other finance professionals
  • Informative weekly newsletter featuring news, analysis, real-world cas studies, and other critical content
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.