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Buying some food for Fido? How about a chew toy while you’re here? It’s not revolutionary retailing, but Timothy Kullman, the new CFO of PetsMart Inc., the $2.5 billion chain of pet superstores, says reformatting the company’s store design–putting dog toys and accessories right by the dog food, for instance–has begun to pay off. The company is about midway through the process of renovating all 570 of its stores, which used to be organized by product, with pet food in one section and accessories in another. “So a customer would come in to buy dog food and very seldom would buy something else,” Kullman says. Now, products are organized by species: Pet owners find all the products for their pet of choice in one place.

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