Thank you for sharing!

Your article was successfully shared with the contacts you provided.

For much of the 1990s, Ford appeared to be running ahead of other U.S. auto makers–with the top-selling car, vastly popular sport-utility vehicles and overall good press. Then in 2000, something happened–Ford tripped. Suddenly, the No. 2 car maker found itself at the center of a controversy over the safety of its best-selling SUV, the Explorer. The next year it reported a $1 billion write-down stemming from flawed hedging strategies for the precious metal palladium. It ended last year $5.45 billion in the hole.

Treasury & Risk

Join Treasury & Risk

Don’t miss crucial treasury and finance news along with in-depth analysis and insights you need to make informed treasury decisions. Join Treasury & Risk now!

  • Free unlimited access to Treasury & Risk including case studies with corporate innovators, informative newsletters, educational webcasts, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM publications including PropertyCasualty360.com and Law.com.

Already have an account? Sign In Now
Join Treasury & Risk

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.