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Nielsen Co. has appointed Brian J. West CFO of the $4.1 billion global information and company, which is based in New York and Haarlem, Netherlands. West, 37, succeeds Rob Ruijter who is returning to the Netherlands but will remain with the company. Prior to joining Nielsen, West held various finance roles at General Electric Co., including the CFO of NBC’s TV stations division, CFO of GE Engine Services and most recently CFO of GE Aviation.

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