While many U.S. companies are only now waking up to the threat of global warming, their European counterparts are well on the way toward remaking products and processes-and building an environmentally sustainable business model.
By Duncan Wood|May 01, 2007 at 08:00 PM
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After more than a decade of warnings from the scientific community and Al Gore, company executives are waking up to the scope of the threat posed by climate change. But, while the problem has come into better focus, only a select few seem to appreciate the vastness of an effective solution. “Tackling climate change means re-working the entire global energy system–and therefore the entire global economy,” says Jim Dooley, a scientist- engineer with not-for-profit research organization Battelle and senior staff engineer with the College Park, Md.-based Joint Global Change Research Institute. “It’s going to need much, much more investment and deployment of new technologies, and that hasn’t registered yet for a lot of companies.”
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