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During the winter of 2007, TJX Corp. and JetBlue, two companies with relatively untarnished reputations, found themselves in the midst of corporate crises. TJX was forced to acknowledge that hackers had breached its data security systems, stealing nearly 46 million customer credit card records from its popular T.J. Maxx, Marshallsand HomeGoods stores. A few weeks later, JetBlue took a beating when severe weather in the Northeast wreaked havoc with air travel, stranding several JetBlue planes and hundreds of passengers on runways for up to 10 hours in some cases.

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