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David Goulden may not be a pure finance guy by training–he grew up in operations. But he certainly knows what Wall Street likes. Since he was named the CFO of EMC Corp. in August 2006, he has presided over the biggest bump up in the share price of the Hopkinton, Mass.-based company since the technology industry’s implosion in 2000 and 2001. EMC’s stock is up over 40% since the start of the year and up more than 70% over the past 12 months.

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