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It was the worst of years to be associated with either the auto or finance industries, let alone both. But Toyota Financial Services managed to survive the double whammy without a government bailout or a fire sale of its assets and even gained market share. Credit a long-standing innovative vision that treasury could evolve well beyond its core functions and help create opportunity for the company. That vision was shared by treasurer Wei Shi, CFO Chris Ballinger and long-time CEO George Borst, who made treasury a member of his management team from the start of his tenure in 2000.

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