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So many emerging risks, so real time. Consider Tiger Woods, says past RIMS president Joseph Restoule, recounting discussions about top global risks at the Risk Management Institution of Australia’s annual conference. The power and unpredictability of social media have put a new spin on brand and reputation risk. Companies used to have a week or two to figure out their public relations strategy before a falling skeleton went viral. “Today, you can Twitter and YouTube,” Restoule says. “Companies need to look at how to deal with a potential crisis in real time.”

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