The story of how Ford managed to keep running under its own steam while the other two U.S. carmakers veered into bankruptcy “was like a thriller,” says CFO Lewis Booth. “They’re galloping towards the cliff, and they’re going to go over. No, no.” Booth, who became Ford’s CFO just after the Lehman bankruptcy in 2008, recounted how Ford has steered through the tough times and embarked on an aggressive restructuring plan that has changed its product line during his keynote address Oct. 28 at Treasury & Risk‘s 15th annual Alexander Hamilton Awards and Best Practices Summit. More than 250 senior financial executives attended the event in New York City.
Treasury & Risk | Oct. 28, 2010