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Now that the recession can be seen in a rearview mirror, Chris Ballinger, CFO and group vice president of Financial Management Sciences and Global Treasury, Toyota Financial Services (TFS), finds he is taking on a new role at the automotive lender–Chief Value Officer. Okay, so there is no such C-level title–as yet–but Ballinger says it reflects the shift in his responsibilities now that TFS is back in both a growth and spending mode.

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