Apple Inc., maker of the iPhone, iPad and iMac, overtook search-engine giant Google Inc. to become the world's most valuable brand, WPP Plc said in a report today.
Apple's brand value climbed 84 percent in the past year to $153.3 billion, WPP's Millward Brown unit said. Google's brand lost 2 percent to $111.5 billion, ending four years atop the rankings, while International Business Machines Corp. climbed 17 percent to be the No. 3, ahead of McDonald's Corp.
New versions of the iPhone and iMac, and the introduction of the iPad tablet, helped Cupertino, California-based Apple almost double sales and profit for the latest quarter. Apple, which overtook Redmond, Washington-based Microsoft Corp., as the most-valuable technology company by market value in May 2010, boosted its share of the global phone market and is the leading seller of tablet computers.
Continue Reading for Free
Register and gain access to:
- Thought leadership on regulatory changes, economic trends, corporate success stories, and tactical solutions for treasurers, CFOs, risk managers, controllers, and other finance professionals
- Informative weekly newsletter featuring news, analysis, real-world cas studies, and other critical content
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
*May exclude premium content
Already have an account?
Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
