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A campaign to promote cash consciousness and modify behavior paid off for Sustainment Systems Inc., a St. Louis-based division of DRS Technologies, a defense and aerospace provider. When the Cash Is King campaign kicked off in 2008, free cash flow was 87% of operating income. By last year, it was up to 131%. One reason: inventory turnover shot up from 4.0 annual turns in 2008 to 8.1 in 2010. Average days sales outstanding were driven down from 26.5 days to 23.6 days, while days payable outstanding rose from 35.2 in 2009 to 39.8 last year.

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