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Aon, AIG and Willis Group all announced new insurance products last month to help companies deal with reputational risk. The products are not directly competitive, as each targets a different market and takes a different approach. But clearly the spate of offerings reflects a growing concern about risks to a company’s reputation. Laurie Fraser, global markets leisure practice leader at Willis, suggests the 2010 BP oil spill in the Gulf of Mexico made companies more aware of the huge damage that can be caused by a “sensationalist press.”

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