Apple Inc., burnished by the iPhone's success and memorials to Steve Jobs, displaced Google Inc. as top company in Harris Interactive's poll of corporate images. Berkshire Hathaway Inc. and Johnson & Johnson dropped.

Apple earned the highest score in the 13-year history of Harris' survey of U.S. consumers, buoyed by the Cupertino, California-based company's financial success and products like last year's iPhone 4S, said Robert Fronk, the pollster's executive vice president. The rise came even as corporate America's reputation sank, hurt by sagging views of the financial industry, Harris said today in a statement.

“After a little positive momentum last year, across the board, we saw the tarnish come back,” Fronk said in a telephone interview. “Whether it's due to Occupy Wall Street or the bad news in general, the negatives of the banking and financial- services industries are spreading.”