Apple Inc., burnished by the iPhone's success and memorials toSteve Jobs, displaced Google Inc. as top company in HarrisInteractive's poll of corporate images. Berkshire Hathaway Inc. andJohnson & Johnson dropped.

Apple earned the highest score in the 13-year history of Harris'survey of U.S. consumers, buoyed by the Cupertino, California-basedcompany's financial success and products like last year's iPhone4S, said Robert Fronk, the pollster's executive vice president. Therise came even as corporate America's reputation sank, hurt bysagging views of the financial industry, Harris said today in astatement.

“After a little positive momentum last year, across the board,we saw the tarnish come back,” Fronk said in a telephone interview.“Whether it's due to Occupy Wall Street or the bad news in general,the negatives of the banking and financial- services industries arespreading.”