Ask executives at Kelly Services Inc. what the most important aspect of its Workers' Compensation program is, and they'll respond with a single word: zero.

The Troy, Mich.-based workforce-solutions giant believes the most important figure when it comes to employee safety is "0": Zero on-the-job accidents; zero on-the-job injuries; zero on-the-job illnesses.

In 2010 Kelly launched a branded program, "Absolute Zero," to underscore its commitment to worker safety, and this message is regularly communicated to its 1,500 branches across the U.S. and to the roughly 550,000 people it employs worldwide.

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