Twitter Inc. named its first chief operating officer since Chief Executive Officer Dick Costolo vacated the role two years ago, as the social site bolsters its leadership team ahead of a possible initial public offering.

Ali Rowghani, who had served as chief financial officer since early 2010, has been appointed COO, Costolo wrote in a post on the site yesterday. Mike Gupta, who joined last month after leaving Zynga Inc., has been named CFO, Costolo wrote.

The move frees Rowghani, whose broad range of responsibilities already included partnerships and global expansion, to focus on growth and increasing competition with social-network rival Facebook Inc. As CFO, Gupta will lead preparations for an eventual IPO, which may be one of the most anticipated offerings of the next few years.

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