Netflix Inc. is once again turning to the junk-bond market to fund new programming as the streaming-video giant seeks to maintain its torrid subscriber growth.

The $2 billion bond offering, which will be issued in dollars and euros, comes just a week after the company reported a bigger jump in subscribers than Wall Street analysts expected. The bonds would push the cash-burning company's debt load above $10 billion for the first time. Netflix's market value has soared almost 70 percent this year, to about $140 billion.

Netflix said in a statement that it will use proceeds from the offering to continue to acquire and fund new content. The company said last week that it expects to burn about $3 billion in cash this year as it continues to prioritize original series and movies. Morgan Stanley, Goldman Sachs Group Inc., JPMorgan Chase & Co., Deutsche Bank AG, and Wells Fargo & Co. are managing the sale of the 10.5-year bonds, according to a person familiar with the matter.