Netflix Inc. is once again turning to the junk-bond market tofund new programming as the streaming-video giant seeks to maintainits torrid subscriber growth.

The $2 billion bond offering, which will be issued in dollarsand euros, comes just a week after the company reported a biggerjump in subscribers than Wall Street analysts expected. The bondswould push the cash-burning company's debt load above $10 billionfor the first time. Netflix's market value has soared almost 70percent this year, to about $140 billion.

Netflix said in a statement that it will use proceeds from theoffering to continue to acquire and fund new content. The companysaid last week that it expects to burn about $3 billion in cashthis year as it continues to prioritize original series and movies.Morgan Stanley, Goldman Sachs Group Inc., JPMorgan Chase & Co.,Deutsche Bank AG, and Wells Fargo & Co. are managing the saleof the 10.5-year bonds, according to a person familiar with thematter.