Like most functions at large organizations, investor relations(IR) has undergone significant change in recent years. A tighteralignment between IR and finance disciplines such astreasury—including, increasingly, as a rotational assignment forfuture treasurers and CFOs—has equipped many IR leaders to betteraddress investor concerns.

As the responsibilities and capabilities of the IR function haveevolved, CEOs, CFOs, corporate treasurers, and IR leaders havebegun seeking to understand how to employ an assortment oftechnologies to better communicate with the investor community. Atthe same time, activist and other large investors are exploringways to leverage technology to gather more intelligence about whatis happening inside the corporate fortress, for signs of success orweakness that could impact their holdings.