Like most functions at large organizations, investor relations (IR) has undergone significant change in recent years. A tighter alignment between IR and finance disciplines such as treasury—including, increasingly, as a rotational assignment for future treasurers and CFOs—has equipped many IR leaders to better address investor concerns.

As the responsibilities and capabilities of the IR function have evolved, CEOs, CFOs, corporate treasurers, and IR leaders have begun seeking to understand how to employ an assortment of technologies to better communicate with the investor community. At the same time, activist and other large investors are exploring ways to leverage technology to gather more intelligence about what is happening inside the corporate fortress, for signs of success or weakness that could impact their holdings.

The year ahead will likely see this dynamic continue to play out on both sides of the corporate fence.

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