Over the past decade, many companies' treasury teams have evolved from servingprimarily as a transactional function to being much more of astrategic partner to the business. This evolution is possiblelargely because advancements in technology are reducing the amountof manual busy work that treasury staff must complete each day—buttechnology alone cannot raise the profile of the function.

"Sometimes treasury teams have to go out of our way, and shoutfrom the mountaintops, to be heard and seen as a strategicpartner," says Frank Boroch, director of treasury for HyundaiCapital America. "It can be hard to change internal perceptions,and a shift in those mind-sets has to be earned."

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