Act 2: Best Practices For B2B Marketers To Succeed As The Economy Opens




This webcast is now available for on-demand viewing only. If you have previously registered for this event please click here and login using the email you registered with.

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Find out how leading B2B marketers in the legal, financial, insurance, and commercial real estate markets have achieved results over the past three months. Experts from ALM as well as company and agency marketers will share best practices and perspectives about how to effectively market as the economy starts to transition.

Join this webcast to learn:

  • Feedback from successful recent branding and lead-gen campaigns.
  • Insights from prior crises like SARS, MERS, and 9/11 and how leading companies marketed their way through.
  • How to plan for the changing economic reality as markets open up.
  • Ideas on the shape of the post-pandemic B2B marketing landscape.

REGISTER NOW! (Not able to attend? STILL REGISTER you will receive an email with how to access the recording of the event)


Kimberly Boone | VP Group Director, Ptarmigan Media

Kimberly Boone brings an MBA and vast experience to the Ptarmigan Media team having managed large scale cross-platform marketing campaigns for leading accounts and major brands that span Financial Service, Telecom, Technology, CPG, Travel and Pharmaceuticals. Her knowledge and skillset spans across all media disciplines, consisting of integrated media planning, with a strong focus in digital, as well as research, strategy, and sponsorship development.

Susan O. Weber | EVP, Walker & Dunlop

As Executive Vice President for Walker & Dunlop, Susan leads vision, strategy, and execution for all facets of marketing, with accountability for the success of brand management, public relations, media relations, client and employee events, the company’s public-facing and internal websites, and social media account management.

Amy T. Shepherd | Chief Marketing and Business Development Officer, Ballard Spahr LLP

Amy T. Shepherd is Ballard Spahr’s Chief Marketing and Business Development Officer and a member of the firmwide Management Committee. She is responsible for overseeing, implementing, and providing strategic leadership for the firm’s marketing and business development initiatives, including communications, operations, business intelligence, and media relations.

 Keith Edwards | VP & Legal Markets Leader

Keith serves as the Vice President, Legal Market Leader for ALM Media. He leads marketing services across the ALM family of 20 industry-leading legal media brands, including, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.

 Adam Dunn | VP & Financial Markets Leader

Adam is Vice President, Financial Market Leader for ALM Media. In this role, Adam oversees sales and business development for the Investment Advisory Group, Credit Union Group and Treasury & Risk Group. A seasoned and consultative sales executive, he understands the needs of his market and clients and works toward delivering high-quality solutions to grow their businesses.

 Peggy Schecter | VP Insurance and Real Estate Market Leader

Peggy is the Vice President. Insurance & Real Estate Market Leader for ALM Media.  She leads marketing services across ALM’s leading Insurance – PropertyCasualty360, and BenefitsPRO and Commercial Real Estate – brands.  Schecter is a results driven media leader who works with clients to design / optimize integrated print and digital solutions to reach the leading decision-makers and influencers across these communities. 

 Joann Kropp | VP of Products, ALM

Joann is Vice President for Product and Data Strategy for ALM Media. In this role, Joann leads a team that develops and manages digital advertising products for all of ALM’s brands in the legal, financial, insurance, benefits, and commercial real estate markets. Joann works extensively with ALM’s clients to create best-in-breed digital solutions that drive results.