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Age Wave founder Ken Dychtwald. Age Wave co-founder and CEO Ken Dychtwald.

Given the impact of the coronavirus pandemic, there’s a chance that only 25 percent of all U.S. working households will be able to maintain their current standard of living in retirement—unless they work longer, move to lower-cost housing, and reduce many other expenditures, says Ken Dychtwald, co-founder and CEO of Age Wave, in an interview with ThinkAdvisor.

The best-selling author launched Age Wave when, sparked by the trend of increased longevity, he bet that the focus would shift from younger consumers to the needs of baby boomers and the so-called silent generation who preceded them. The firm helps companies and governments serve the growing aging population; its clients include Allianz, Bank of America, Charles Schwab, and Merrill Lynch.

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