Age Wave founder Ken Dychtwald. Age Wave co-founder and CEO Ken Dychtwald.

Given the impact of the coronavirus pandemic, there's a chance that only 25 percent of all U.S. working households will be able to maintain their current standard of living in retirement—unless they work longer, move to lower-cost housing, and reduce many other expenditures, says Ken Dychtwald, co-founder and CEO of Age Wave, in an interview with ThinkAdvisor.

The best-selling author launched Age Wave when, sparked by the trend of increased longevity, he bet that the focus would shift from younger consumers to the needs of baby boomers and the so-called silent generation who preceded them. The firm helps companies and governments serve the growing aging population; its clients include Allianz, Bank of America, Charles Schwab, and Merrill Lynch.

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Jane Wollman Rusoff

Jane Wollman Rusoff is a ThinkAdvisor contributing editor specializing in interviews with thought leaders. She has written for ThinkAdvisor since its inception and was a contributing editor to Research magazine, a predecessor to ThinkAdvisor, starting in 1992.

Jane has received two AZBEE Awards from the American Society of Business Publication Editors. She has contributed articles to The New York Times, The Washington Post, the Los Angeles Times and Esquire, among numerous other publications.

Jane has written or co-authored five books, including three written with “Tonight” show creator Steve Allen. Jane was a staff editor with London Express Features and Billboard’s Merchandising Magazine. She has interviewed and profiled thousands of entertainment personalities, including Ray Charles, George Clooney, Angelina Jolie and Meryl Streep.

Jane is the founder of www.FamilyStarProductions.com.