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Stock illustration: Communication flows

Where did your company’s last new hire come from? Did they find your job posting on LinkedIn, or perhaps ZipRecruiter, Monster, or Indeed? What about TikTok?

Yes, in today’s cutthroat recruiting environment, companies are leaving no stone unturned. But are things like video resumes and hashtags an effective way to expand the candidate pool and find the best individuals for the job, or are they just a passing fad?

Before your hiring team decides to open the floodgates of social media recruiting, it’s essential to think about whether such channels fit with your company’s goals and what you really stand to gain. Eric Sydell, executive vice president of innovation at Modern Hire, recently shared some insights with Treasury & Risk sister publication BenefitsPRO.

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