Being the first in your field can be exciting. You've found a consumer need that hasn't been met. You don't just create a new company but an entire business category that didn't exist before.
But how the heck do you get insurance? As many new business owners report, where there's a will, there's a way.
"We started this thing so early that the thought of having insurance products designed for companies like this was too alien," says Michael Eymer, who in 2014 founded Colorado Cannabis Tours, a pot-friendly travel agency and activities company.
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