Stock photo: 4 women in office meeting. (Credit: Shutterstock)

In an effort to attract and retain women, many employers are taking a closer look at offering female-specific benefits. According to a study by Kenan Institute of Private Enterprise, these benefits include increases to maternity leave, child care services, and access to and coverage of fertility and family-planning services.

Some of these historically uncommon benefits are now becoming more mainstream. According to Kenan, 40 percent of large employers now cover the cost of in vitro fertilization, and generous maternity leave benefits are effective at attracting and retaining female employees.

Other benefits that appeal to women and female-identifying employees are attracting attention as well. P.volve, a functional fitness and wellness benefits provider that offers evidence-based wellness videos and live workouts, said it has noted an uptick in demand for benefits for women as diversity, equity, and inclusion (DEI) efforts gain momentum. The company said it recently penned agreements with Easterseals Michigan, Globant, and SmileDirectClub that underscore this demand.

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