Treasury & Risk Marketing Blog
April 2021: How to Choose the Digital Ad Strategy with the Best ROI
With digital advertising spending expected to increase this year by 13% to $169 billion according to MarketingDive, marketers will need to understand the new display ad formats and updated strategies to get the best return on their ad dollar investments.
The truth is that there is a lot of innovation going on with new digital ad formats that drive higher engagement with audiences such as:
One way Treasury & Risk can help: We just rolled out three new high-impact ad units to improve your messages’ engagement with our audience. Our data shows these units get 3-to-6 times higher CTR than standard ROS ad banners.
- New high-impact units that give better visibility to your message.
- Video units that help you better tell your story.
- Multichannel ad strategies where you message prospects on TreasuryandRisk.com, as they access websites during their day, and on their social feeds.
- Premium programmatic units that grab attention but can be dialed up or down at a moment’s notice.
Fortunately, Treasury & Risk has you covered with our webcast that took place on May 4: ROI of Advanced Digital Advertising, where our B2B ad product experts will guide you through the options and present case studies. Click here to watch the on-demand webcast.
And we have other suggestions for improving the ROI you are getting with webcasts, brand marketing and content marketing. Please email me at: [email protected] to learn more.