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For Jack Pacheco, vice president and CFO at $607 million Smart Modular Technologies Inc., adding a cash flow management tool to his accounts receivable operations has introduced a much needed dose of reality to the company’s forecasting. The Fremont, Calif.-based company’s collections team had been using an ERP module to keep track of payments across hundreds of customers, but switched to a specialized cash management tool by Emagia Corp. in 2001, adding updates ever since.

Today, the company relies on a 13-week forecast to manage the collections from customers, and with the Emagia tool those forecasts are not only more accurate but more detailed. “It helps manage the collections end and makes sure collectors understand the customer base,” says Pacheco. “If cash is not coming in as you think it should, it helps you figure out why and do something about it.” He says the product has allowed the company to grow its gross billing revenues by 24% since 2003, without having to add collectors to accounts receivable. One of the biggest appeals of the Emagia platform, says Pacheco, is its ability to integrate with any ERP system. This allows the company to have a common collection platform for cash as it grows, no matter what other ERP systems are added later.

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