There is a burden that comes with celebrity–a statement to which George Reyes, the CFO at Google Inc., can readily attest. After its unprecedented IPO in August 2004, Google began to show a little bit of its age in the fourth quarter of 2005, when its phenomenal growth began to slow ever so slightly to a mere 82%.

At a Merrill Lynch investment conference about Google's future growth rate, Reyes was asked whether indeed the wunderkind company was losing its pop–and being an honest sort, Reyes replied that while Google would still be growing at a double-digit pace, it might not be at quite the rate it was recording earlier in its life as a public company. Even though investors are always asking for the facts, they were thrown into a tizzy and Google's stock took a hit, dropping 12% in 20 minutes at one point.

There was also an incident at Analyst Day in which the company accidentally posted presentations on its site that contained annotated comments not intended for public consumption. As a result of these mishaps, Google was forced to issue hasty 8-K filings to reassure investors. The mistakes raised "skepticism [as to] how the company was being run" from a financial and an all-important communications perspectives, says Standard & Poor's analyst Scott Kessler.

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